VR UX Research 2016

Research

Exploratory Research into Assessing and Influencing User Engagement in 360 Video Environments

As virtual reality (VR) systems become increasingly popular, there is growing interest in developing methods for assessing users’ engagement with the VR content. Such methods could be useful for content developers who are seeking to create immersive environments and for advertisers who want users to engage with their ads in the virtual world.

VR UX Research 2016 - Elan Colello